User
eXperience
UX (User eXperience) deals with the global experience a user has when interacting with a software, application or a website. Although UX was originally meant to apply to any product or service, it is now primarily used in conjunction with digital products or services.
UX
The industrial design origin. Designers influenced with design for people: Henry Dreyfuss (Polaroid SX-70 Land camera (1972) , Design for Behavior: Dieter Rams and "less is more" (Braun T 1000, 1963)
In 1993 Don Norman (Cognitive psychologist and designer) coined the term “user experience” for his group at Apple Computer. Norman work on the Apple User Interface using the desktop methaphore for graphical user interface, (including windows, icons, and the cursor) of modern computers
In 2007, Steve Jobs introduced the first iPhone, which forever changed the digital world. The tactille touchscreen allowed people to do all the things we can't imagine our modern life without:
User
Research
Interaction
Design
Usability
Visual
Design
Branding
Content
UX
Writing
User Experience
UX Umbrella
Know as User Interface Design (UI), this specialization creates meaning in elements & interactivity in the screen through the use of fonts, colors, images, and space.
It's the systematic study of target users, requirements and insights to design processes. UX researchers methods: etnography, empathy, user stories, user journey, evaluations issues (A/B testing, questionnaires, surveys)
IxD is all about efficient interactions with interfaces. These designers may spend their time predicting user behavior, creating static mockups, and crafting product prototypes
Usability is a measure of how well a specific user in a specific context can use a product/design to achieve a defined goal effectively, and efficiently and satisfactorily. Focus on: Engagement, Error Tolerance, Ease of Learning
It engages a dialogue between the product and the user, to create a fluent and useful experience, it is writing for the user through words, UX Writers make things more simple, so that users don’t have to effort a lot when they use a digital product.
This role highlights the business needs and goals for the product’s content. Strategists focus on the aspects of the brand from the perspective of a user, where consistency of tone, voice, and visual branding is key
Why is UX relevant?
15 second rule
How long do users stay on your website? Generally less than 15 seconds. That's the average time spent on a website and that's exactly how long you have to capture someone's attention on your website
The researchers discovered that 99% of web pages have a negative aging effect.
Bounce rate is a metric that measures the percentage of people who land on your website and do completely nothing on the page they entered. So they don’t click on a menu item, a ‘read more’ link or any other internal links on the page. This means that the Google Analytics server doesn’t receive a trigger from the visitor.
Posible reasons are:
The thinking stage refers to making assumptions about your product and your users. UX Research gathers information about our target audience, competitors, and the product we want to create. Ideation, is the process of coming up with ideas or hypotheses using design thinking.
Next step is create a Minimum Viable Product (MVP) using several methods, including wireframes 2D, low-fidelity designs of the product, mockups: high-quality more realistic versions and prototype as a simplified versions of the final product, although functionality is limited and not full-scale. Landing pages are a great way to gauge whether there's interest in your product.
Check your MVP with your users and validate or invalidate your hypotheses using user testing methods like A/B testing, usabililty testing sesions, questionaires.
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